Industry News

Anointed Flooring: From startup to ‘Rising Business’

Anointed Flooring 315-800Anointed Flooring did not simply endure the construction-industry crash, it prevailed.

After “a really rough 2009,” says co-owner Camisha Farris, the company saw its revenue hit $500,000 last year, and added three employees. This year, revenue is on pace to rise to $800,000, and the company is starting to place bids as a prime contractor for construction management at-risk, instead of as a tier-2 subconctractor.

In recognition of the company’s accomplishments, the city of Charlotte last month presented Anointed with its inaugural Crowns of Enterprise Award as Rising Business of the Year.

Camisha, 33, is majority owner of the eight-year old flooring-contracting company. The business installs carpeting, wood, vinyl and tile for mostly commercial and government projects. She handles daily operations and business development, while her husband and fellow co-owner, Rodney, 40, oversees field work. Most of the work is handled by a group of individual contractors who work regularly for Anointed.

The company has grown by seeking strategic certifications as a minority- and woman-owned small business. The paperwork can be onerous, but it has paid off. For example, because of its federal Section 3 certification, Anointed is doing several projects for the Charlotte Housing Authority. As a state-certified Historically Underutilized Business, it has been able to win several projects forUNC Charlotte, including carpeting the third floor of the new student union.

“Certifications are not guarantees of work,” Camisha says. “They are a marketing tool that gets your foot in the door. At the end of the day, you have to be reliable and perform the work.”


Anointed Flooring turned to a business coach last year to help put Anointed on its fast-track growth. Their weekly meetings have “helped us think outside the box, be more strategic and intentional, and stay focused,” Camisha says.

Study: Despite improvements, disparities remain for minority-owned businesses

By Peter Daut


For the past eight years, Camisha Farris has tried to expand her flooring company.

She said it hasn’t always been easy obtaining city contracts, but she believes Charlotte is taking a step in the right direction when it comes to hiring minority-owned businesses.

“It’s very heartfelt, and they are working hard to resolve the issues,” Farris said.

At an event Wednesday to kick off Small Business Month, Mayor Anthony Foxx also talked about the preliminary results from a recent disparity study. It’s the second study involving minority-owned businesses in Charlotte, and while it shows improvements have been made over the last several years, disparities still exist.

When it comes to construction firms, the study says there is disparity in the African-American, Hispanic-American and Native-American categories.  For architecture and engineering firms, there’s disparity in the African-American category.

“The effort at this point is to figure out whether there’s a narrowly tailored approach to those areas where there are disparities, to address those disparities, and right now, the council is working through that,” Foxx said.

But Farris is optimistic, believing the city is doing what it can to even the playing field for minority business owners.

“It’s very important that you have diversity inclusion, especially in the working force,” Farris said.

The final report from the second consultant will be presented to the city’s Economic Development Committee in June.

Mayor Anthony Foxx and Small Businesses – Anointed Flooring

Small Business Spotlight: Anointed Flooring

Camisha Farris was excited about a new contract for her company, Anointed Flooring, a full service flooring company in Charlotte, providing commercial and residential flooring solutions for the government, prime contractors, schools, universities, public housing, military installations and multi-family housing.  She was optimistic that a bank would loan her the capital she needed to expand her business, which had been in operation since 2004, and had the contract and documentation to prove her expected income. Unfortunately, the traditional bank turned her down. She eventually learned about TSC from the SBA. At first she was skeptical we could help.

But once the loan was approved she became a spokesperson for TSC. “I refer TSC to a lot of people especially in my community and my colleagues. I always remember who helped me,” said Farris. “TSC is my number one source for lending.” TSC recently nominated Anointed Flooring for the Goldman Sachs 10K Small Businessestraining and development program at Babson College.The company was called for an interview and is hoping to be among the final selection.

Floating floor concept making waves in resilient category

While the concept of installing a floor without the use of adhesives is no longer new to the industry, the idea of “floating” the floor has become all the rage in the resilient category. Thanks to advances in technology, as well as the acceptance of floating floors by retailers, installers and consumers, manufacturers continue to bring out innovative installation systems to help make the overall process of selling and buying a resilient floor easier and less stressful.