While the concept of installing a floor without the use of adhesives is no longer new to the industry, the idea of “floating” the floor has become all the rage in the resilient category. Thanks to advances in technology, as well as the acceptance of floating floors by retailers, installers and consumers, manufacturers continue to bring out innovative installation systems to help make the overall process of selling and buying a resilient floor easier and less stressful.
When it comes to showcasing the best of the best, broadloom producers are giving dealers and consumers a lot more to choose from these days, including a larger palette of colors, new softer-than-ever yarns and the strongest durability and performance story in industry history.
Since the economic downturn began the resilient category has been just that—resilient. Not only has the segment picked up market share it lost the previous decade, it has done so with technologically advanced products in an array of high end offerings.
Consumers may have become more cost conscious in recent years, but what they are most interested in is a product that provides great performance for the price. And manufacturers say this is a key ingredient as to why resilient has seen a surge in consumer acceptance.